white.elephant
Established
And for all their detail (and the obvious and vast amount of effort they entail), Reid's reviews have not actually helped me get the right gear for my work in any meaningful way. I let my subscription lapse and don't miss it.
Me, I am just the opposite. I have found Reid's equipment insights extremely useful and they have influenced my purchases in a useful way (one, in fact, I made last week). However, the real value value in his site for me is his thoughts and observations on the art of photography. Those articles are worth the price of subscription alone. For me, anyway.