Naumoski
Well-known
Maybe Leica will make him next Leica photographer by giving him this award and camera, and he will make them even more famous in future, why not 🙂
If McCurry thought Leicas were the best, wouldn't he shoot with them?
Leica is a rather unusual corporation, as it is almost wholly owned by Dr. Kaufmann, who is, by any analysis, an enthusiast of, and booster for, Leicas.I guess I rarely ascribe commendable actions to corporations, beyond perhaps making a good product and supporting it. The core mission of the corporation is to sell something (not a bad thing in and of itself)...anything else they do is in one way shape or form done to augment the core mission.
This award is no different. Leica had two choices: choose someone whose photography they respected who didn't use their brand (and then hope that he says nice things about it or actually does use it) or reward someone who has honored the tools that they proudly craft and sell by using them to produce great work over a long career.
To me the first choice strikes me as more self-serving and transparent. The second choice strikes me as more honest and maybe more helpful to the brand. I mean, if you do that, you can actually say: shot with a Leica at the end of the slideshow. It would be a specious argument because we know the mantra that the camera doesn't really matter, but at least we know that they make a solid enough product that a pro can build her career on it.
I'd then commend Leica for wishing to be associated with people who produce amazing photography with the tools that they have so carefully designed, produced and refined since the birth of 35mm photography.
Some people aren't brand-centered. While I'm sure there are chefs out there that are sponsored by a certain brand for their knives and pans (or, that they thought a brand was so good it wasn't worth wearing it down to death), it would be really narrow-minded to say that if the chef had used a Ginsu knife and thought they were excellent, then why on earth does he cook most of the days with a Cuisinart set?
Most are getting really blinded by brand names here. Leica, nonetheless, the de-facto intertoobes photo forums (fora?) punching bag.
The McCurry interview was on the PM programme on Tuesday.
Turtle: the original statement, in German, cited contributions to photography or service to the brand.