shutterflower said:
I heard of a guy here in Washington (Issaquah area near Seattle) that makes over 2 million a year shooting stock (and marketing/selling his inventory). I don't know if he has assistants, but from what I know, he works without the leechy interference of a firm.
Like Hollywood actors, I am sure that once a photographer reaches a certain level, he is in less need of an agency than they are in need of him or her. These worthies can and do negotiate better percentages for themselves. Occasionally they take themselves off and form a new stock agency.
Now, I heard this from a shop-clerk and the now non-existent Rainbow Photo in Issaquah, so that information may have been faked on many levels.
But just think about how many images whirl around us daily, and how most of them are not news images or product images, but rather stock shots.
I tried to spend a whole day seeing not just advertisments, but photographs. We are so immersed, it is a daunting task. I lost count somewhere in the high hundreds of photographs in ads that must have been stock photos. That was ONE DAY.
Someone's got to do it. If you can produce enough, and have the marketing savvy to sell it (which really only requires that you charge a lower price and offer equally dependable service as a firm), then you have a chance at making some bucks. But that requires having tens of thousands of pics ready to go (in some optimal format), having a very organized system of cataloging both the inventory and hte movement of inventory to buyers, and a zillion other business tools. Not to mention, caring for the total legality of each photo. Does some product logo, something trademarked or copyrighted show up in a pic, even slightly?
I think that it is even harder to sell your photos. You market your own photos, that's one thing. Lower your prices, fine (assuming you know what the market normally sells for similar things - I don't). But now - make the potential customers search through your images to find the ones they want - even make them show up at all.
They have their stock agencies that they like and depend upon - in which they can see the best work of hundreds or thousands of photos. And they have X number of hours to devote to this. You want them to spend those hours on YOUR website looking at YOUR photos? You must be mad - they won't do it. Put yourself in their shoes. Deadlines, budgets, and variety. What your photo costs them is a very small part of the convenience of saving the one thing they don't have control over - their time. You can have the best images in the world. So what? If no one comes to look at them, no one will buy them.
Not to mention the fact that the buyers could not possibly care less about how wonderful a photo is. It has to do one thing for them - attract attention to THEM and what THEY are selling. No matter what it is of, it must meet their criteria, and that has precious little to do with how great we all are as photographers - other than the technical proficiency part.
I am digging into this like mad - it's what I do when I get interested. You should read what the stock photo buyers say about WHY they picked this photo or that one when they are questioned. One said he bought a photo because the background would print well on his company's annual stock report, and the trees in the photo would not cover up the lettering they planned to use. The photo itself? Oh, it was nice, of course. But more important was the color scheme and the actual placement of the trees. No doubt that would have deflated the ego of the photographer - but if you're selling product, who cares?
Very very picky, and very very time consuming. But. very very easy money if you find needy customers.
I don't know about easy money. Perhaps steady money - if you can produce to a spec.
I think from my reading that most disappointed would-be stock photographers are unable to separate the difference between great art and great technical quality. Yes, the photos must generally be lovely - they attract the eye. But they are also generally not 'high art'. If you filled an art gallery up with photos from the ads most of us see every day, we'd go 'ehh' at them. Technically proficient, but hardly something that speaks to our artistic souls. Yet that is what most stock photo buyers seem to want.
Just my 2 cents.
Best Regards,
Bill Mattocks