Captain
Well-known
There are more orders than there are M8's for a few months yet. It doesnt make sense to me to advertise a product that is in short supply in its early stages. The M7 sales however may be at risk of tapering off with people waiting to see if the M8 is any good. It seems perfectly logical to me to advertise this model to encourage sales and also you maintain a "Film Profile" to let people know that they are still firmly in the film camera making business even though the M8 is on its way.