ZeissFan
Veteran
If I were running Carl Zeiss, I would be very cautious about launching a new product in the midst of an economic downturn. Although there's always a market for a premium market, there's an even larger market when the global economy isn't in the tank. And you have the added benefit of picking up customers in a good economy who otherwise would be hard pressed to purchase one in the current economy. That could mean the difference between profit and loss. And the companies are in it for profit.