My wife, who is black, finds the term African American insulting, as do I (I'm white). She says.... what are blacks from other places supposed to be called? African Canadians? African Australians? African Africans? No, they're called Canadians, Australians and Africans. But when Americans see someone that's dark they use that term (not the smart Americans) without even thinking that the person may have never even been to Africa, nor their immediate ancestors, and that they may not be Americans. Quite the Imperialist term. It's a dumbed down, police state society we got in the US folks, where strangers attempt to tell us what is acceptable to say and what isn't. They don't know fudge, and I suppose that somewhere on earth someone will say that that word is a "bad" word. Well, who cares? If you ain't keeping me warm at night, putting a roof over my head, or placing food on my table, you have no business telling me what to say and what not to say. How many people here play a card game called spa*es'? Yes, it was a slang term for blacks back in the 60's, but words have multiple meanings, you know? It really means, in contemporary American language, a shovel that comes to a point, or a card in a deck.
As for eBay, the reasons not to use that word elude me as well, unless you consider that its a bad company these days, and I suppose people don't wish to give them additional internet hits, not like they need it or anything.