I'm just an amateur, but I figured I would try my hand at editing / critiquing anyway. Hope you dont mind.
In general, I like the image. Impressive given the equipment you used and the fast pace of rodeos.
My general problem with the image is I keep getting drawn to the circular out of focus (bokeh) area in the center right of the image, rather than to the hat and the hair.
I performed some quick edits in lightroom (few minutes max) to arrive at something that is a bit more aesthetically pleasing, to my eyes anyway. I basically increased the contrast and the blacks, lowered the clarity, adjusted the darks and shadows of the tone curve, added a vignette, and played around a bit with the sharpening. All to create something a bit more "dramatic" as was mentioned above. Somebody better with photoshop or lightroom could probably still darken the bokeh areas - I think they are still too bright, but I dont have time to adjust them.
Anyway, here is my edit of it. I think the higher contrast, overall slightly darker tone, and slightly sharper hat and hair edge with overall softer hair help to draw the eye to the hat brim.
Again, hope you dont mind - and hope it helps.
😛
Thanks for sharing the photo!