Realistically, in your average Hollywood production, how significant is the cost of the film itself?
On a big studio picture film is a rather small percentage of the budget, but oddly enough that is where everyone wants to cut cost. I guess it's because a can of film can't argue back with a producer, but the grips will put his Mercedes on cement blocks, if he screws around with them.
Release prints are expensive, especially if you are making thousands of them.
Shooting digital can make a big difference on a low budget or indie film.
But it's no magic bullet either.
Rental costs on something like a RED are rather high and there are few DP's (Director of Photography) out there with a lot of experience shooting digital.
All of these digital cameras clock in around 8-9 stops, compared to the 13 stops you get from motion picture film, so shooting opens up a whole new set of challenges. You need a whole different support structure for dealing with the data. The studios are scared shi%less about not having a physical negative, that they can actually hold in their hands.
Most of these systems are a work in progress and not totally bullet proof.
Many actors hate being shot on digital, because unless you are under 25 and have immaculate skin you may end up looking like hell and will have to wear pounds of make up (which will ruin your skin and also looks like hell).
Sets and props may also need to be built to a much higher standard, or they will look fake.
And does everybody throw their cameras away after every movie? I'd guess there never was all that many people buying brand new motion picture cameras in a given year.
Most film cameras are rental. You can't even buy a Panavision, if you wanted to. Some DP's own an ARRI, AAton etc. I'm not a DP, but own two cameras of my own. Older models, but they work.
One more player in the market is going to hurt low volume camera manufacturers, but I don't know how much impact that is going to have on high volume film sales.
RED has a lot of people worried and certainly was a wake up call to the rest of the industry. Everyone has at least one digital camera in the works. If someone can make a digital cine camera with 12-13 stops of range, an optical viewfinder and solve the motion artifact problems, it may be curtains for film.
Any theatrical release is going to be output to film for distribution anyway.
For the moment. The studios would love to switch to digital projection. Making prints is sinfully expensive.
Many directors and DoP's are warming to digital projection, because of the consistency from theater to theater. All of these projectors are calibrated to a single standard, so the movie should look as the makers intended it to.
I was very skeptical when digital projection appeared a few years ago. It looked like hell, but I have to admit that the latest generation of projectors is pretty darn good. We've come a very long way.
I'd think the Red camera appeals more to companies who already record to video right now, like news teams and small production companies.
Everyone and his cousin is buying one, from big time directors to fanboys with too much money in their pockets. It's a good camera and has had quite an impact on the market, but it's far from perfect. It's also not $18,000. That's just the body. By the time you add lenses, follow focus, memory etc etc you are looking at something in the neighborhood of $100,000. Still cheaper than a Arri, but not quite the bargain you expected it to be. You also need to figure out how to store the countless terrabytes of footage you shot... Film simply goes on a shelf somewhere (hopefully after a successful run...), but as we all know, digital is a whole different ballgame.
The digital projection system in your local theater is significant for it's rarity. I'd think the outcome of the experiment would be obvious by now, but then people would say I'm stuck in the past 😀
I predict a tidal wave of digital projection in 5 years or less, unless the collapsing US economy dooms all of us. ;-)