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The new Nokton 50 1.5 II is coming soon, and the 28 2.0 Ultron has been in production for quite a while now. I don't think that Zeiss really has to compete with Voigtlander though, very different renderings.
There's a new Nokton 50/1.5 II coming? I must have missed the announcement. Are they also rehousing the Ultron 35/1.7?
Edit: I just read the announcement. This new lens looks great! None of the narrow, sharp focus ring about which so many complained. Am glad that I didn't get the previous version.