I think that aesthetics shift in a pattern that first seeks to replicate the thing it replaces. Since exact replacement is impossible (or effectively so due to expense and the market's willingness to bear that expense,) manufacturers slowly give up and, through marketing or feature benefit incentives, massage an acceptance for a new aesthetic into the market - an aesthetic that operates comfortably within the capabilities of the technology as it exists at that moment. Once that aesthetic is accepted, then the companies begin figuring out how to build their market for the technology, sometimes by adding features and sometimes by improving quality.
So in terms of digital camera manufacturers, I think the initial aesthetic target was film. Every camera review of the early DSLRs talked about the look of the files and how close they were to the look of shots on film. More importantly, the conversation was focused on how these cameras failed to duplicate the look of film. Eventually, however, those comparisons fell away as the prices came down on technology, cameras offered more and more features of convenience, first megapixels became a marketable asset, then ISO became a marketable asset, while steadily the market grew for DSLRs. Now, DSLRs have their own aesthetic, referring to but separate from film. And that aesthetic is largely accepted as the standard for what a photograph looks like these days. And the aesthetic of a film image has taken on an element of nostalgia, in look and in process. It is what photographs used to look like.
There are of course variations in this digital aesthetic from camera manufacturer to camera manufacturer (and perhaps from model to model) much the same way Provia didn't look like Kodachrome. But I don't think Leica is doing anything different from what other digital camera manufacturers are doing on a basic level. They aren't so much as forcing the aesthetic to go a particular way as they are admitting the impossibility for an exact duplicate of a preceding aesthetic and then creatively or artfully persuading the market to accept an aesthetic shift that will allow for a much more productive approach (for them) to product development, given the parameters of a specific technology and the demands for profit.
Which is admittedly a nice way to say forcing.