Its no more presumptuous than labelling a photo you are hired to take of a box of cereal "Commercial Photography". That's simply what its called. Same with the term fine art or art. Thats just what photography done by professional artists is called. I really don't get the hostility. If you're not an artist, fine, don't call your work art. If you wish you were but you suck and keep getting rejected by galleries, get over it. Tearing down the successful doesn't make you look better (and yes, this is, in my experience 99.9% of those who have such a mental block against the use of the word 'art').
