Jamie123
Veteran
Interestingly, when you're a starving artist appropriating things, you can be viewed as a guerrilla and earn admiration for what you're doing. It's witty ... it's innovative ... it's parody ... etc.
I always saw it a bit differently. When he was appropriating advertising imagery he was essentially taking something from the world that surrounds us all so it could be argued that re-photographing a Marlboro ad is not unlike photographing the tree on the corner of the street. It's something that's just part of our world.