What did you think of Canon's concept camera?

p.giannakis

p.giannakis

Pan Giannakis
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p.giannakis said:
I am hoping something film related might come out of it 🙄
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p.giannakis said:
It has drawn a lot of negative comments online as it feels like they are trying to step on Hasselblads toes.
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DJI owns ‘Hasselblad’. As an independent entity they no longer really exist. They have no toes to step on. And, even if they do, they are free to make a camera like this too, if they want.
 
Interesting, yes. My first thought was, is this the EOS C400 redesigned and simplified as a stills system camera. There is not enough information (at least that I have seen) re sensor size, aspect ratio and mount. It seems to be a thought bubble at present. It’s hard to think of what market they’re aiming at until they give more information.

Edit: According to PetaPixel it’s got a Type 1 sensor and fixed lens. It doesn’t tick any of my boxes, but I wish Canon well.
 
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p.giannakis said:
It has drawn a lot of negative comments online as it feels like they are trying to step on Hasselblads toes.
I am hoping something film related might come out of it 🙄
No?
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Freakscene said:
DJI owns ‘Hasselblad’. As an independent entity they no longer really exist. They have no toes to step on. And, even if they do, they are free to make a camera like this too, if they want.
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Who owns Hasselblad is irrelevant, just like who owns Rolls Royce or Mini or Chevrolet is irrelevant. Hasselblad as a brand name seems to be running along just fine, delivering quality product and exciting, desirable, profitable new products as well. And they continue to service a good bit of their older products as well.

(Note: My 2020 Hasselblad 907x/CFVII 50c "50 years on the Moon" edition camera says in clear lettering on its base "Made in Sweden" ... just like my 1978 Hasselblad SWC/M does. When the 907x needed service, it went to Sweden for that service. So whether some wealthy megacorporation owns the brand name or not is next to completely irrelevant. I imagine that that megacorporation spent the millions of dollars funding Hasselblad as they did because they found that the Hasselblad brand name returned them a highly valued line of products, status in the industry, information sharing on their technologies and designs, and some profit along the way.)

Many other camera makers have used Victor Hasselblad's brilliant model of a component-wise modular, medium format system ... Rollei, Bronica, Mamiya, Phase 1 to name just a few. Thus far it hasn't "stepped on anyone's toes", nor has it cost Hasselblad their precedence in this market space.

I think the products shown in the link are an interesting foray by Canon into a different type of camera than they've produced before. Whether it goes to production is another matter, but good luck to them. Even though I'm not an especial fan of Canon gear, they make good camera equipment.

G
 
joe bosak said:
A digital Lubitel. Could become a cult hit. I understood the Mint TLR was pretty popular and that just uses Instax. Each to their own,
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Looks like corporate bunch trying to ride cheap, fake TLR thunder.

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Writing for DC Watch Impress, Taku Sato notes (machine translation by Copilot)
At CP+2026, Canon is exhibiting a reference exhibit model of a camera with an integrated lens, based on the concept of analog operation and a unique shooting experience. It was born from the idea of "wanting to shoot directly through the light" and "recording the sense of realism as it is", and uses a waist-level viewfinder using two mirrors.

Rather than directly shooting the subject with a sensor, the image projected on the screen is captured with a sensor. The aim is to achieve a film-like texture with bleeding and bokeh through the screen.
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IMO, this is great timing by Canon, as there was a dearth of other new-camera announcements, the other being Sightron's "Cookie" charm camera.
 
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