Never shot when younger, picking up a camera for the first time in the digital age at 24. My introduction was all digital, yet now I shoot mostly film, but to be honest, digital had and lost me. If there were small, capable digital cameras as there are now, back then, I doubt I would have wandered into the world of film in search of such. Now that I've discovered and enjoy the film process, I will remain a film user.
For the market at large, I imagine if digital came first, then only medium and larger format film would tempt anyone away from digital. Even then, it would just be a niche market in my opinion.
EDIT: will actually supplement the above, by mentioning the appeal of simply outsourcing all post-processing to someone else, by simply just shooting a roll and then just dropping it off at a lab, might prove appealing to aspects of the mass market. To be honest, for all the snap shooters out there, especially the older ones, am not sure why they bothered to switch from their 35mm film compact to a digital one, aside from cost. A lot of people I know, would be a lot happier with a fistful of 6x4's, and having someone else deal with all the non-shooting variables.