Jake Mongey
Well-known
Hi all this is going to be a long one!
Thank you for answering my questionnaire previously posted, I have spent the last few days analyzing the 579 entries that I received of which 32.9% of them were from here! I really appreciate all of you taking the time in order to help me with my project.
I didn't mention what my project was on previously in case it would skew the results but now that I have closed the poll I can now tell you exactly what I am doing.
I am currently in my second year of studying photography at college and my current project is "Commercial Photography" and for my project I decided to shoot advertisements for Rollei - the range of analog materials sold by MACO Direct in Germany. As part of this I have done a great amount of research into my target audience which is why i made the survey in the first place. I am going to be using this data alongside other research I have conducted into how Rollei`s competitors advertise and brand themselves in order to attempt to create some effective advertisements that appeal to a group of people that are most likely to be interested in the rollei products.
I have done one shoot in order to just get a brief idea of some of the shots I could do, this one using the Rollei brand and reputation of their cameras alongside their film to advertise the film:
Rollei 80S product shot by jakemongeyphotography, on Flickr
As for the results using the link to the survey you should be able to see all of the results however I am still going to analyse them below:
https://docs.google.com/forms/d/e/1FAIpQLSe403w7IhA3iX-TBm1yCqiJNHBnXdcHcch4x4_0ZeFXy-V4gg/viewform?usp=sf_link
One of the biggest factors in knowing the demographic of my target audience is age, The largest age group was people between 35-65 who would have likely grown up shooting film however, the second largest group was people between the ages of 16-26 like myself who would have likely picked up shooting film at some point.
In these age groups I noticed that the majority of the younger audience came from facebook whereas the majority of the older audience came from here. This information tells me in the context of advertising for rollei that I should either cater my content and method of distribution to appeal to these age groups. I am going to refer to age a lot as this progresses!
Age results by jakemongeyphotography, on Flickr
As for how long people have been shooting, its a mixed bag with no real standout statistics:
How long have you been shooting film by jakemongeyphotography, on Flickr
As for what film is used for, the first question I asked was what the user did with photography where 52% were hobbyists - this wasn't surprising at all as digital is normally used for professional work - there is also a problem in my question in that I didnt ask if they used film professionally so anyone who was a professional or semi pro could have likely been using digital.
What did surprise me in this category was that only 7.4% of responders were students studying photography and only 5.7% of them were students not studying photography. I understand this question could have been mis interpreted as hobbyist was also an option but even so this is a surprisingly low figure.
Which of the following are you by jakemongeyphotography, on Flickr
I then asked what people shot on film, once again there were no real surprises, the only interesting figure there is sports with 4.5% of the vote - I think this could be skate photography as photography and skating tend to go hand in hand. Either way Landscape, Portraiture and street photography are the most popular:
What do you shoot on film by jakemongeyphotography, on Flickr
From here after I have the information about who takes photos of what, I then needed to find out what the use.
When it came to film there were many responses that I didn't list but It was clear that Fuji, Kodak and Ilford completely dominated everything else - Only 36 people use rollei so it is very clear that some advertising needs to be done.
what brands of film do you shoot by jakemongeyphotography, on Flickr
The next question I asked was If people develop their own film and what processes they used, If they did develop themselves I asked what brands of chemistry they used:
do you develop your own film by jakemongeyphotography, on Flickr
This surprised me that 68% of respondents actually developed their own black and white film which I think is quite high.
What brands of chemistry do you use by jakemongeyphotography, on Flickr
As for the Brands it is dominated by Kodak and Ilford the brands that make rodinol formulations are also popular. Only 22 people use rollei chemistry which once again inst good for me.
When it comes to paper Ilford just dominates the market, with a few people who use adox and foma papers. Rollei once again had a combined 9 people using their papers.
do you use the darkroom for printing by jakemongeyphotography, on Flickr
what papers by jakemongeyphotography, on Flickr
Those are the raw results of my research so far, I have yet to select my target audience as I am looking into possibilities but I may upload more of my research and work as I produce it if anyone is interested.
Thanks for your responses, I hope this is at least a bit interesting for some of you!
Thank you for answering my questionnaire previously posted, I have spent the last few days analyzing the 579 entries that I received of which 32.9% of them were from here! I really appreciate all of you taking the time in order to help me with my project.
I didn't mention what my project was on previously in case it would skew the results but now that I have closed the poll I can now tell you exactly what I am doing.
I am currently in my second year of studying photography at college and my current project is "Commercial Photography" and for my project I decided to shoot advertisements for Rollei - the range of analog materials sold by MACO Direct in Germany. As part of this I have done a great amount of research into my target audience which is why i made the survey in the first place. I am going to be using this data alongside other research I have conducted into how Rollei`s competitors advertise and brand themselves in order to attempt to create some effective advertisements that appeal to a group of people that are most likely to be interested in the rollei products.
I have done one shoot in order to just get a brief idea of some of the shots I could do, this one using the Rollei brand and reputation of their cameras alongside their film to advertise the film:
Rollei 80S product shot by jakemongeyphotography, on FlickrAs for the results using the link to the survey you should be able to see all of the results however I am still going to analyse them below:
https://docs.google.com/forms/d/e/1FAIpQLSe403w7IhA3iX-TBm1yCqiJNHBnXdcHcch4x4_0ZeFXy-V4gg/viewform?usp=sf_link
One of the biggest factors in knowing the demographic of my target audience is age, The largest age group was people between 35-65 who would have likely grown up shooting film however, the second largest group was people between the ages of 16-26 like myself who would have likely picked up shooting film at some point.
In these age groups I noticed that the majority of the younger audience came from facebook whereas the majority of the older audience came from here. This information tells me in the context of advertising for rollei that I should either cater my content and method of distribution to appeal to these age groups. I am going to refer to age a lot as this progresses!
Age results by jakemongeyphotography, on FlickrAs for how long people have been shooting, its a mixed bag with no real standout statistics:
How long have you been shooting film by jakemongeyphotography, on FlickrAs for what film is used for, the first question I asked was what the user did with photography where 52% were hobbyists - this wasn't surprising at all as digital is normally used for professional work - there is also a problem in my question in that I didnt ask if they used film professionally so anyone who was a professional or semi pro could have likely been using digital.
What did surprise me in this category was that only 7.4% of responders were students studying photography and only 5.7% of them were students not studying photography. I understand this question could have been mis interpreted as hobbyist was also an option but even so this is a surprisingly low figure.
Which of the following are you by jakemongeyphotography, on FlickrI then asked what people shot on film, once again there were no real surprises, the only interesting figure there is sports with 4.5% of the vote - I think this could be skate photography as photography and skating tend to go hand in hand. Either way Landscape, Portraiture and street photography are the most popular:
What do you shoot on film by jakemongeyphotography, on FlickrFrom here after I have the information about who takes photos of what, I then needed to find out what the use.
When it came to film there were many responses that I didn't list but It was clear that Fuji, Kodak and Ilford completely dominated everything else - Only 36 people use rollei so it is very clear that some advertising needs to be done.
what brands of film do you shoot by jakemongeyphotography, on FlickrThe next question I asked was If people develop their own film and what processes they used, If they did develop themselves I asked what brands of chemistry they used:
do you develop your own film by jakemongeyphotography, on FlickrThis surprised me that 68% of respondents actually developed their own black and white film which I think is quite high.
What brands of chemistry do you use by jakemongeyphotography, on FlickrAs for the Brands it is dominated by Kodak and Ilford the brands that make rodinol formulations are also popular. Only 22 people use rollei chemistry which once again inst good for me.
When it comes to paper Ilford just dominates the market, with a few people who use adox and foma papers. Rollei once again had a combined 9 people using their papers.
do you use the darkroom for printing by jakemongeyphotography, on Flickrwhat papers by jakemongeyphotography, on FlickrThose are the raw results of my research so far, I have yet to select my target audience as I am looking into possibilities but I may upload more of my research and work as I produce it if anyone is interested.
Thanks for your responses, I hope this is at least a bit interesting for some of you!
