Now I'm dissappointed...it looks like that little thingy on the left of the announcement picture is something from the N Series Nokia phones.
http://www.nokia.com/nseries/index.html?prod=N90&lang=de&country=DE
I hope that's not what it is...because as we all know, as cool as a phone with a camera could be, a cool camera with bitchin lenses is better.
I've been thinking about how since Contax is gone and Hasselblad has all but stopped production on their 6x6 cameras (the new autofocus ones take Fuji lenses, most people know) and Rollei is not really a thriving concern, Zeiss would be looking for other, somewhat more guaranteed platforms to put their lenses on.
It occured to me that the Zeiss Ikon might simply be an experiment to see what they could do with producing new platforms for their lenses...I don't think anybody really labors under the illusion that a rangefinder, even a digital, could make or break a company in this day and age.
Of course we can still hold out hope, and even if Wednesday's announcement isn't what we all hope it is, maybe it's a sign that they are indeed working things through, maybe next year some great things will come out.
A full-frame alternative to Canon is certainly something a lot of people would go for. Nominally speaking, in these days of mergers and alliances, perhaps Sony could convince their nominal partner Nikon to produce a platform for Zeiss lenses branded as Sony cameras...who knows.
Then there's always the possibility (now I'm dreaming a bit) of a camera using Sony's sensors, KonicaMinolta's Autofocus expertise, and Zeiss glass.
We'll have to wait and see! Either way, we are the humble hamsters of Zeiss's marketing buzz...we are buzzing away.