And so we have a new system with a new lens mount and this, the G1; the world's first electronic viewfinder interchangeable lens camera. From the outside it looks for all the world like a conventional SLR (albeit a very small one) - we're told that the design (complete with faux prism 'hump') is deliberately conservative; Panasonic's research has shown that its target market (particularly in Japan) still prefers a camera that looks like a camera is supposed to, and wasn't going to risk falling at the first hurdle by producing something too radical.