Trius
Waiting on Maitani
For me, it was definitely the Minolta Maxuum, though the AE-1 is close. I was selling cameras at the time the Maxuum came out. The marketing campaign for that camera was huge, unlike any other campaign for a camera previously.
Person after person came into the store nearly begging to get their mitts on the camera. They flew out the door.
And people came back complaining that all their photos weren't perfect. All the hype about the automation had raised expectations to such a level that an SLR had been raised to the level of P&S simplicity with National Geographic photographer results ... every time. It was my job to explain how the camera functioned and was not foolproof; in other words, that some brain-power was sitll necessary.
After that, every other camera company raced to match or exceed Minolta. As the automation was "improved" to try and eliminate the previous model's shortcomings, things became more complicated. Many people came to the conclusion that image quality wasn't really what they were after, rather they wanted simplicity, so the auto focus point-n-shoot became the focus of the camera manufacturers. There have been lots of casualties along the way.
Person after person came into the store nearly begging to get their mitts on the camera. They flew out the door.
And people came back complaining that all their photos weren't perfect. All the hype about the automation had raised expectations to such a level that an SLR had been raised to the level of P&S simplicity with National Geographic photographer results ... every time. It was my job to explain how the camera functioned and was not foolproof; in other words, that some brain-power was sitll necessary.
After that, every other camera company raced to match or exceed Minolta. As the automation was "improved" to try and eliminate the previous model's shortcomings, things became more complicated. Many people came to the conclusion that image quality wasn't really what they were after, rather they wanted simplicity, so the auto focus point-n-shoot became the focus of the camera manufacturers. There have been lots of casualties along the way.