That kind of research and development investment by major corporations shows me an adaptation to changing markets, not a headlong rush into bankruptcy. Film is still viable.
Hey Al -
To clarify my position.
In my opinion for film to survive the public needs two things:
A) Access to reasonably priced, reliable and well designed analog cameras, be these new or used. These can't merely be large format or bellows cameras, but need to be more mainstream types (SLR, RF). In particular I am talking about 135 format cameras and to some extend 120. I don't believe that the large format market alone is large enough to sustain Kodak etc.
B) The continued ability to get existing cameras properly serviced. And by properly I mean to factory spec, not the hack jobs a lot of shops produce. Home service is not really an option, because the vast majority of people lack the skills, training and proper tools to perform this work. Once the current generation of people like Sherry Krauter, Don Goldberg, Harry Fleenor etc retire, who will replace them? Leica, Linhof and Hasselblad are pretty much the last companies around that will still service their analog cameras.
The continued availablity and production of film depends on sales volume.
Sales are driven by consumption. Consumption equals people taking pictures. If there is no easy access to good quality and reliable cameras, people will stop shooting film, which means no sales of film. A roll of film without a camera is as useless as a functional cameras without film. Once the number of functional analog cameras drops below a certain point we will face an economic situation where film will be priced too high for general consumption or will not be viable to the bean counters.
What made me realize this was that I am finding it very difficult to get my Nikon F and F3P bodies properly serviced. These are mainstream cameras that have been produced in the hundreds of thousands or millions, not obscure and ancient bodies. Even the biggest independent Nikon/Canon repair shop in the UK turned out to be unwilling and unable to service these bodies. I can still get my Leicas and Hasselblad serviced, but sooner or later that will also become a problem, unless people step in to service the market. Personally I think the film manufacturers should be aware of this and perhaps become involved some how. Fuji may have the right idea, they are about to ship a new 120 format folder.