Let me preface this by saying that i love holga cameras, and that some of my technically best shots were made with a seagull (granted, it had a really nice tessar copy...).
"Lomography" is nothing but a marketing trap. When I first heard about the so called lomography movement, I was told that it was started by austrian students who fell in love with crappy cameras during a trip to russia and wanted to spread the word, so to speak. What wasn't mentioned, however, was that these were not art or photo students, but marketing students. The entire thing is designed from the start to con money out of people who don't know any better, and they are very good at keeping their customers in the dark, while massaging their egos and making them feel hip at the same time. Take note of their "10 rules of lomography," which begins with "DONT THINK, just shoot" (emphasis added). This ensures that their customers always have not only a perpetual case of GAS, but they shoot a lot of film as well. Since lomography heavily markets and sells expired slide film which is sold at almost the same price as unexpired film, they continue to profit from their customers well after the sale of the overpriced cameras. This is not a style in the artistic sense, it is a style in the trendiness or fashion senses. They can and will make any product fit their marketing designs, as evidenced by the fact that they are or were selling off a batch of minoxes, which were being marketed as superb lomographic cameras. Apparently, cognitive dissonance is not in the vocabulary of many lomography customers.
If you insist on getting a brand new cheap tlr, order a seagull from one of the reputable camera dealers. You will save money and get better results.