Why didn't Kodak do this?

[lynnb]

A small Australian company that ran a chain of photo processing stores saw the writing on the wall and integrated photo book publishing into Facebook. Now they're going from strength to strength, tapping a worldwide market. While it's not anywhere the same scale as Kodak's business used to be, it's growing rapidly and is on track to ship 100,00 photo books in its first 6 months of operation.
All done from a small country town.
http://www.smh.com.au/digital-life/...ng-a-mint-out-of-old-tech-20120222-1tmyp.html

 

[mfunnell]

Interesting... I used to work with Karen (the company's marketing manager, shown in the article photo) some years ago in Sydney. I ran across her a few years ago at a photographic trade show in Brisbane when it was still early days for Winkiwoo. It's good to see that she and the company are doing well. Karen was always good people, was an excellent network technician (when I knew her) and has obviously done well in her current and very different role.

Brought a smile to my face.

...Mike

 

[Paddy C]

Kodak probably could have done many things to save themselves.

One cannot underestimate how disruptive the quick change to web/digital has been. Many successful companies and industries have had trouble with it.