Why has NX been such a failure?

[Avotius]

Face it, Samsung's NX line of cameras and lenses has been a catastrophic failure.

No one buys them. I have never seen a person with one.

Yet there is a lot of lenses and bodies to choose from. Still, no one can be bothered.

What the heck did Samsung do wrong? Maybe they should have removed the name Samsung and it would have done better.

 

[jarski]

nobody talks NX here because it does not take M-lenses. "missing open goal" some member commented when specs became public.

but are they doing bad in market in general, hard to say. dont think they differ from Japanese compacts that much.

 

[Archlich]

Because it's Samsung.

 

[zvos1]

Unfortunatelly for Samsung, this market segment has been very competitive lately. There are compacts with better sensors out there, for example Sony with their Nex line.

 

[btgc]

I think it's like with cars - people can buy worse vehicle for higher price just because they know name. Yes, Samsung makes also many average compacts, but they aren't average company. I don't know and care if they imitate or innovate, but clearly their EX1 (TL500) and successor model are worth attention, as NX system is. I noticed them in times of rebranded Pentax DSLRs - I don't care if pentaprism says Samsung not Pentax, I'm looking for value and performance not a name.

 

[AJS Lamb]

Maybe it's marketing?

I've just acquired an NX200 (thanks, Robin) and think it's terrific. The 30 mm f2 pancake is a little gem and very competitively priced. What's not to like?

 

[gavinlg]

Actually I tried the original nx10 while a rep was in my local camera store, and it was really pretty nice. Nicely made, nice viewfinder - kind of like a pre-OMD.

When I got home and looked at the files though it put the camera out of my mind. It uses a samsung sensor, and I really didn't like what the jpegs or raw through ACR were giving me. Something off about the color and tones.

 

[thegman]

I suppose there is just no compelling reason to get one. With NEX, there is the tiny size or the high MP of the NEX-7, with m43, there is the range of lenses and the sexiness of some of the Olympus models. With X100, it's sexy with a great finder. Samsung? It just does not have any unique selling point, it's just too "blah".

Maybe once you've owned one a while, you realise it's great, but most people won't even give it a try, I mean, why would you?

 

[AJS Lamb]

The Nex-7 is very, very expensive. The Samsung offers similar performance at a fraction of the price.

It all depends on what you want, of course. I was after a compact body and a small, fast prime.

When I compared various systems, I found it interesting that the NX was so low profile. There is something sexy about some m43 products but 20 meg and a bigger sensor swung it for me.

I've sure that there may be better systems out there but I'm happy with what I have.

 

[Aristophanes]

Samsung sensors have traditionally lagged compared to Sony's, especially at high-ISO.

When that changes (and it will) Samsung will better compete.

 

[AJS Lamb]

"Samsung sensors have traditionally lagged compared to Sony's, especially at high-ISO."

Probably but the superiority comes with a significant price hike.

 

[Wouter]

I have an nx10 with 2/30 and think it's a very good camera with excellent IQ. Even so, I'm selling it and want to buy an X100. Why? The design and ergonomics of the nx10 do not appeal to me - I don't 'connect' to it.

 

[Bill58]

Because it's Samsung.

You beat me to it.....

Samsung enjoys an unbelievable monopoly in their home market w/ all their products, but can't compete when the going gets tough elsewhere.

 

[dct]

Out of scope because it is technically very complicated to adopt M lenses to a NX body. And other RF lenses as well, I suppose. I don't get it why they didn't look at this point at Samsung... (like Sony, m4/3, Ricoh, Fuji)

 

[sevo]

Sensor and lens quality issues, whether current or past (and affecting the reputation only), aside, its mount is rather an obstacle when it comes to attaching alien manual focus lenses - too deep for Leica or C-mount, too narrow to work around that long flange distance, and not as readily dropping into some dumb "adapter" mode as Sony E cameras.

As the lens adapting geek crowd have been among the most visible early EVIL adopters on the net, alienating them left Samsung without any of the viral marketing push the competition got for free...

 

[dufffader]

Here in Seoul I do see Samsung NX (and other cameras) being used, but not significantly more than other Japanese (or german) brands. I guess it's more heavily promoted over here. But I've never had the chance to ask around why someone would buy Samsung, perhaps that would give some insights.

 

[thegman]

The Nex-7 is very, very expensive. The Samsung offers similar performance at a fraction of the price.

It all depends on what you want, of course. I was after a compact body and a small, fast prime.

When I compared various systems, I found it interesting that the NX was so low profile. There is something sexy about some m43 products but 20 meg and a bigger sensor swung it for me.

I've sure that there may be better systems out there but I'm happy with what I have.

I don't question for a second the NX is a great camera, I think it just does not have a "pull" to get in new customers. I'm considering a digital compact system right now, but Samsung just does not make the shortlist, and I can't even explain why!

 

[richardhkirkando]

Pretty obvious.

 

[AJS Lamb]

" I'm considering a digital compact system right now, but Samsung just does not make the shortlist, and I can't even explain why!"

Fair enough! To each his, or her, own.

Before buying I went down to Jessops, on New Oxford street, where the service has improved beyond recognition, and checked out the NX as well as other systems. The NX appealed. Simple as that. Small camera, biggish sensor. Decent price.

However, it's fair to point out that I'm not going to build up a comprehensive system. Got all I need. If I was going to do that perhaps I would have considered other systems/formats etc.

Good luck in your search.

 

[Paddy C]

1. (as already mentioned) it's Samsung (Sony got a pass because of their video heritage, Zeiss affiliation, and the purchase of Minolta's camera division).
2. Crappy sensor. I looked at comparisons early on and wrote it off.
3. It's Samsung.