It's about whether individuals here would value certain cosmetic, material or accessory changes that you can't get with an a la carte model. I'd like to know what floats people's boats, and why.
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Well, cosmetics is the least of why I might pick a particular camera, although a good looking camera is always a nice thing.
I might pick a special edition because I appreciate the intent of the special edition, sometimes despite its cosmetics. For instance, the Rollei 35 Silber Anniversary Edition was, I thought, somewhat ugly with its silver-all-over finish, but it celebrated the 25th anniversary of the introduction of the Rollei 35, which is one of the cameras I have always liked. It was also available only from selected dealers as a special bonus to good customers, so there was a level of exclusivity and 'specialness' to having one. I bought one, enjoyed its 'specialness' for a time, and sold it to a collector a decade later.
My Minox EC Special MHS Edition is another special edition which I liked enough to buy because it was specifically made for Minox Historical Society members in a limited run of 100 cameras. Since I helped found the MHS, back in the day, and I liked the EC as a nice snapshot camera for casual picture taking, I bought one and obtained the number 100 camera, theoretically at least the last Minox EC ever made. I still have that one, it's somewhat special to me although it has no appreciable value as a collectible that I'm aware of. I've even made photographs with it.
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The Leica M-D typ 262 appeals to me much the way the Leica M Edition 60 did: It is functionally the most minimal digital camera ever made, and it's even more special to me than the ME60 because it is sans any special finishes and fancy packaging. It is simply and cleanly the essence of a Leica M transported forward in time to being a digital camera. I bought one as soon as they were announced because I knew they would not be in production for very long, and it proves to be functionally and cosmetically exactly what I want in a Leica M: simple, easy to use, only drive mode and AE option other than the traditional exposure and focus settings to use. Absolutely my favorite Leica M now, film or digital. I have used it quite a lot. It may well be my last Leica M, I like it that much.
I've never bought an a la carte model camera. The only reason to buy one of them, for me, might be if they would allow me to option it with only the frame lines that I wanted to use, in order to reduce viewfinder clutter. That was the reason I bought a Leica M4-2 over the M4-P as my last film M: the M4-2's simpler frame line set made it a functionally better choice for me. But, as far as I'm aware, that option isn't available.
G