You are looking at a Tower 5, which was pretty costly because it was lever wind. But you will notice Sears will be glad to give the buyer credit, so the monthly cost is still quite low.
The difference in price between the Nicca and the Leica may seem low, but in reality it was a almost two weeks salary to my engineer dad (with an advanced degree) who only earned about 6k a year in 1960, before taxes.
I have all the Sears (USA) catalogs, but most likely too lazy to dig them all out. 🙂
OK decided to dig out the 1958 catalog with the $189 Tower in it, a Nicca 5L with Nikkor f2.
Leica 3g with a 50 f2 collapsible was $342.
M3 was $456 with F2, $495 with DR -- a big mental jump money-wise, unless you were a bachelor.
Nikon SP was $415 with a f 1.4 Nikkor. (the 58 catalog shows an SP in the photo, calls it an S2)
Canon L1 with f2 was $440.
Exacta IIa with 50 1.9 was $374.
Contax IIa with f2 was $298.
Contiflex with f 2.8 was $199.
The best bargain was the Tower (Pentax) 26 with f2.4 lens at $165.
Or if you wanted 4x4, the Rolleiflex with 60 3.5 was $149.
A brick from Argus, was only $66.50, and you got a case and flash.
Remember in 1958 there was no discounting, but dealers in NYC like Olden offered "trade-ins."