not_in_good_order
Well-known
24 exposure rolls are (were) popular with consumers since it took many of them a year to shoot even that many. I haven't seen 12 exposure rolls on store shelves for years, though.
The Target store near me sold 12 exposure rolls of Fuji Superia 100 until late 2008, which surprised me.
In my area, the economic downturn seemed to result in a lot of consumer outlets carrying fewer varieties of film. At the beginning of 2008, the major grocery store chain around here (Giant Eagle) was still carrying slide film (Elite Chrome 100 and/or 200) and traditional B&W film (400TX). Those somewhat specialty products are long gone now. I'm pretty surprised that CVS still sells 400TX.