Toad
Newbie
With all respect, this thing is stupid.
To some extent, I agree with that. Buying a camera case/strap that you use as a faux shoulder holster - or that you use to pose about in such a fashion is certainly superficial (if not actually stupid). Frankly, the manufacturer shares a great deal of the responsibility for positioning this product in that space.
However, the idea of a sling-style camera strap that holds your camera ready for use has a long legacy, and has been iterated on dozens of times over the last 100 years - most recently by Leica itself with the holster case that they released with the M9P. Other companies like BlackRapid do the same thing access-wise, but do not offer the protection for your gear offered by this product.
I have used a small sling size bag for years, and I am a big fan of the format. However, all the bags I use are still relatively slow "on-the-draw" so to speak, and I would hope that this product might offer both protection and rapid access. I am not a big fan of normal camera straps, the camera simply flops around too much when not in use. Wrist straps are better, but once again, not much value when not in use.
So while I agree that a holster like this is certainly stupid if used in a poseur style way, I feel (respectfully) that your comment is only reflecting your opinion of the style and not reflecting any of the benefits of the design.