FujiFILM moving away from Photography?
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muser53
MUSER53
The simple reality is that the film industry is a chemical business/industry. If you can make film you are capable of producing various types of medicine and health care products. Kodak is trying to pivot in the same fashion.
Digital imaging is a silicon chip business as well so it is only natural that Fuji would head in that direction.
If this change in course allows them to continue producing cameras more power to them.
Digital imaging is a silicon chip business as well so it is only natural that Fuji would head in that direction.
If this change in course allows them to continue producing cameras more power to them.
oldwino
Well-known
I would pivot to healthcare as well. There's money to be made there. Lots of people living longer means lots of services to be provided.
Cameras are a slowly dying niche.
Cameras are a slowly dying niche.
jsrockit
Moderator
They specifically stated they still will be involved in photography.
Pál_K
Cameras. I has it.
The yet to be introduced VelviaVax will let you see the world in more saturated colors.
Evergreen States
Francine Pierre Saget (they/them)
According to this article (https://petapixel.com/2021/07/01/fujifilm-to-close-four-u-s-photo-equipment-plants-and-cut-400-jobs/), the plants that closed in Greenwood, SC manufactured QuickSnap cameras, inkjet and color photographic papers and digital printing plates. No film or digital camera manufacturing seems to be threatened.
p.giannakis
Pan Giannakis
This is not news. Fuji has been involved with the pharmaceutical sector for a long long time.
willie_901
Veteran
This: ^
It certainly is not news. Instead it's click bait.
The signal-to-noise ratio on PetaPixel is very low.
Filter Factor
Established
This is fake news! Fujifilm has communicated from the very highest channels its long-term commitment to the film medium.
Production has been stepped up on many of their products and a new Acros B&W film was introduced.
Fujifilm delivered over ten million Instax cameras just last year also with no signs of slowing down in that important market.
Those who were present at the most recent Photokina were shown examples of a wide-ranging array of film and darkroom products due for introduction as manufacturing space is made available for them.
Cheers.
Production has been stepped up on many of their products and a new Acros B&W film was introduced.
Fujifilm delivered over ten million Instax cameras just last year also with no signs of slowing down in that important market.
Those who were present at the most recent Photokina were shown examples of a wide-ranging array of film and darkroom products due for introduction as manufacturing space is made available for them.
Cheers.
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As Kodak got bigger and bigger they were one of the first to create divisions that provided them ownership/control of their supply chain. They grew big enough that this lessened the cost of quality checking before use because it was checked by Kodak. This allowed them to spin off divisions as they dissolved into almost nothing.
FujiFilm will not exit photography, though somewhere in most of our life times they might exit chemical/analog photography. It's a question of market size and profitability. Yes, being Japanese there might be proudness/emotional aspect that might keep it in place for ever (I hope so), but it's a crap-shoot.
B2 (;->
FujiFilm will not exit photography, though somewhere in most of our life times they might exit chemical/analog photography. It's a question of market size and profitability. Yes, being Japanese there might be proudness/emotional aspect that might keep it in place for ever (I hope so), but it's a crap-shoot.
B2 (;->
maddoc
... likes film again.
The only commitment that Fujifilm has to (photographic) film is the company name.
Fixed that
Ray Kilby
Established
The Changing Face of Photography
I was carrying a Fuji X-E5 in my bag recently, but when something caught my eye, I instinctively reached for my iPhone instead. That moment said a lot.
Students are arriving at university to study photography having never used a film camera, or even knowing what an aperture is. Camera shops are vanishing, and film plus processing have become ruinously expensive. Meanwhile, AI can now generate an image of anything you want, no lens required.
Things are changing. That’s the truth.
Photography used to be a craft grounded in physics, chemistry, and patience — reading light, handling film, waiting for the decisive moment. Now image-making has become almost frictionless, instantaneous, and increasingly synthetic. The boundary between photography and image creation is dissolving.
If Fujifilm really is moving away from traditional photography, it may or may not be true — but if I were running a company responsible for thousands of livelihoods, I’d be pivoting too. Fujifilm already sees its future less in cameras and more in imaging science, healthcare, and materials. They’ve recognized that their true expertise lies not just in capturingimages, but in understanding them.
It’s not the death of photography, just the end of a particular era of it. The tools have changed, but the impulse remains: to see, to record, to imagine. The question now is what “seeing” means when anyone, or anything, can conjure an image from nothing. (Both iPhone Grabs)
I was carrying a Fuji X-E5 in my bag recently, but when something caught my eye, I instinctively reached for my iPhone instead. That moment said a lot.
Students are arriving at university to study photography having never used a film camera, or even knowing what an aperture is. Camera shops are vanishing, and film plus processing have become ruinously expensive. Meanwhile, AI can now generate an image of anything you want, no lens required.
Things are changing. That’s the truth.
Photography used to be a craft grounded in physics, chemistry, and patience — reading light, handling film, waiting for the decisive moment. Now image-making has become almost frictionless, instantaneous, and increasingly synthetic. The boundary between photography and image creation is dissolving.
If Fujifilm really is moving away from traditional photography, it may or may not be true — but if I were running a company responsible for thousands of livelihoods, I’d be pivoting too. Fujifilm already sees its future less in cameras and more in imaging science, healthcare, and materials. They’ve recognized that their true expertise lies not just in capturingimages, but in understanding them.
It’s not the death of photography, just the end of a particular era of it. The tools have changed, but the impulse remains: to see, to record, to imagine. The question now is what “seeing” means when anyone, or anything, can conjure an image from nothing. (Both iPhone Grabs)
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Axel
singleshooter
At least we can watch the vanishing of a digital camera hype, the modern goldrush in tha camera industry.
That means nothing to our photography. Its just a message.
That means nothing to our photography. Its just a message.
JeffS7444
Well-known
I don't know about that, but that's a freaking adorable puppy 😍
Dogman
Veteran
Yep. Love that pup. But I'm a none starter for using the iPhone for photos. Nothing against phone cameras. Just not for me.
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Ray Kilby
Established
Oh don't get me wrong. I would die if I didn't have a decent camera. The phone is what it is, nothing more.
🙂
Ko.Fe.
Lenses 35/21 Gears 46/20
Dog picture has typical lack of quality. Technically. Than's the truth.
AI generated images I have seen so far are primitive and often just garbage. That's subjective.
But If low quality images are acceptable, AI is perfectly fine 🙂
IPhones is particular are way too overrated, including photography. I'd rather use Samsung.
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