It really isn't inescapable - nor does it have any value. But there's definitely a reason you'd think that.
As
@agentlossing and myself have both pointed out, there's a lot of marketing going on here - the big tech guys like Sam Altman and Sundar Pichai are playing very specific games to make it seem like GenAI is the future to boost their share prices. One of them is conflating GenAI with what used to be called "machine learning" - or even just automation - which a lot of companies have foolishly bought in on (rebranding something their software already did as "AI" allows them to ride the hype bubble). Another one is pretending GenAI has a path to the "real" AI - the AI we think of because of decades of science fiction (when, as previously mentioned, GenAI is a dead end).
But the most pernicious of these claims/ideas is that you can't escape GenAI. You can. You don't have to use it - and it's probably better if you don't (study after study has shown very little - if any! - benefits to using AI, either at the business or personal level; for instance,
one of the most recent in-depth studies has shown AI assistants misrepresent news content 45% of the time, with the worst concerningly being Gemini, Google's AI - which is now forced upon everyone who uses Google as a search engine). But tech companies continue to shove GenAI into everything both to claim a large user base (as just mentioned, if you use Google, you're using Gemini by default - whether you want to or not! - which artificially bumps up their numbers) and to make it seem inevitable - but it's no more inevitable or inescapable than crypto or NFTs were.
This podcast interview on the subject is
well worth a listen:
Generative AI is Not Inevitable w/ Emily M. Bender and Alex Hanna - Tech Won’t Save Us