I don't think this will be a problem for "the M8", because (#1), the target market is people who can afford it. People who can afford it, more often than not, come from a different segment of the population, than, say, the artist.
If you were to ask the question about, I don't know...a Big Mac vs. Beluga caviar, and if Beluga caviar were a food staple in the majority of homes, then I'd say, yes, for sure, Beluga caviar is bound to die a swift death, if its target market were Joe The Plumber, Joe Six-Pack, and Joe "Who-Cares!" Doe.