These had been around for a while, I've seen them on eBay for past 1/2 year or so... it's simplified Horizon 202 with small form factor and just 2 shutter speeds: 1/2 and 1/60. Supposedly they say it's to be shot "from the hip" thus the lomography logo... But if you do so with these horizons and not level them, it'll be impossibly distorted.. maybe that's why they put a lomography logo on it 🙂.. I guess distortion gives it the "lomo-coolness"
Vlad