The Alpa of today is the ultimate snob camera (the old Alpa is a different beast). There are lots of claims about how "superior" they are - they love to pay on fears of tolerances and film flatness (BTW, if film flatness was really a concern for them, why don't they make their own backs?). The only thing "superior" I found with them is the price. It is certainly an excellent camera, but there are other manufacturers around. If you are looking for a similar medium-format system for someone other than the usual like Mamiya, Bronica, Hasselblad, and Pentax, then I would look at Horseman SW 6x9 and 6x12 series, Cambo Wide, and Silvestri.