I was told that their policy on this for everyone across the globe was going to be pretty liberal since they are trying to get people to use this. And that even people who signed up for or who will sign up for Single App and pick Photoshop will get the lower price package that includes LightRoom. You just may have to call them to get that price.
The guy I spoke to told me it will take a while to roll everything out and send out the offer cards/mailings/email. You should call from your location and ask about it.
I know, like I said, I don't own an individual license of Photoshop CS3... I have the Suite, and I got approved for the $10 thing no problem via their website.