Anyone else find statements like this annoying

Timmyjoe

Timmyjoe

Veteran
Local time
6:28 PM
Joined
Jan 18, 2009
Messages
3,983
Just got an email from Leica, which started off with the following statement:

"Some people say that if Oskar Barnack were to build a camera today, it would have the APS-C format."

What People? Instead of trying to justify their decision to go with an APS-C sensor as opposed to a Full Frame sensor (which in essence is what Oscar originally designed), they pull this crap with the whole "Some people are saying . . ." BS.

I hope this is not the future of marketing, and I certainly expected more from Leica.

Best,
-Tim
 
Timmyjoe said:
I hope this is not the future of marketing, and I certainly expected more from Leica.
Click to expand...
Why? Leica advertising has always been full of that sort of nonsense. What do you expect them to say?

"Some people say that if Oskar Barnack were to build a camera today, it would not have a red dot on the front of it."
 
Standard marketing: it suggests a conversation with you, important person; cognoscenti, if you will, that directs you to discover something so obvious that you could only agree with them. "Aha, I see it too". It's important for brands to have new histories. They reinterpret the past to give the future you want. Fun, right?

So crass, isn't it?
 
It took me two minutes to find out why he made 135 film camera. It was very personal reason behind of it. Based on this, he would lead the mobile phone photography, IMO.

I'm not finding this Leica statement annoying. It seems thier main profit is not with MiC phone, but made in Germany cameras. And making small cameras is not German LeicA camera AG thing after Barnack left. Minox was not invented in Germany. So, for current Leica the mentioned format is small. GoPro isn't German, if I'm not mistaken, either.
 
I stand by my original post. The annoyance I'm referring to is the dishonesty in such statements.

I find it cowardly and annoying when employed in an advertising campaign.

If there really is a knowledgeable someone, or someones, saying this, list them by name and give us their quotes. Don't hide behind the "Some people are saying . . ." BS.

Best,
-Tim
 
"I hope this is not the future of marketing, and I certainly expected more from Leica."

I fear it already is the future of marketing. And as someone once said the future is not what it used to be. Marketers are people who are paid to put nice sounding "spin" on subjects so people will part with their money. They are not historians (or brain surgeons) they are word merchants and constantly come up with rubbish.
 
No.

What’s annoying is the political tie-in. :)

I’ve been saying for years that “APS-C is the new full frame” (alternatively, “APS-C is the new miniature format”) and that is born out with sales figures.

It’s neither dishonest or inaccurate.
 
splitimageview said:
It’s neither dishonest or inaccurate.
Click to expand...

It is actually. False by omission. Even true statements are not enough for accurate assessment if other true statements are omitted.

Of course, in this instance it is presented as hearsay/opinion to avoid any confusion.:rolleyes:
 
If you read the article I linked to, you would see that "Some people are saying . . ." is a way of spreading falsehoods, lies, and innuendo, without taking responsibility for spreading those falsehoods, lies, and innuendo.

I couldn't care less whether the new Leica camera is better or worse than anything else on the market. I have a problem with Leica using the "Some people are saying . . ." marketing ploy to justify their decision to go APS-C sensor instead of Full Frame. Why can't they be up front in explaining their reasoning, reasoning I don't know enough about to agree with or not. What I find annoying is couching it in the "Some people say . . ." language.

Best,
-Tim
 
Timmyjoe said:
If you read the article I linked to, you would see that "Some people are saying . . ." is a way of spreading falsehoods, lies, and innuendo, without taking responsibility for spreading those falsehoods, lies, and innuendo.
Click to expand...

Silly me, I thought this was a thread about cameras.
 
Wait, are you annoyed by the Leica advertising (using a common sales technique going back 100 years), or was this just a way to talk about the political things that annoy you?
 
I have to say, I'm a bit baffled. If you read thru every post I made on this thread, I've very clearly stated that I am annoyed that Leica, (a company that has sold me many products over the years) is copying a technique made famous in the last two years by a notoriously dishonest politician when he is trying to spread falsehoods and conspiracy theories.

This is not a discussion about that politician, even though it seems like some of you would like it to be. It is an attempt at having a discussion about a camera company, that many of us do business with, using the "Some people say . . ." advertising technique to market their new camera.

Best,
-Tim

PS: And the article I linked to, is an analysis of how the "Some people say . . ." technique is used to spread falsehoods without having to provide facts to back up what you are claiming. Which ties directly into my original post, which is why would a camera company that wants to be taken seriously, use this technique?
 
Of course, "some people say" does not bolster veracity, or else "some people say Sasquatch exists", "some people say they were abducted by aliens", and "some people say the earth is flat" would support the truth of the matter stated therein. So what makes "some people say that if Oskar Barnack were to build a camera today, it would have the APS-C format" believable? Was it meant to be believable? Where they just using it as a ham-handed way to invoke their heritage? Honestly, I think someone probably said it in a board meeting and everyone thought is sounded good so they went with it without thinking. I sure hope the boys in Wetzlar are not wasting their time on American politics.
 
Just because your gal or guy lost the election, you don't have to drag it into a discussion about what a lot of people say is the best camera company ever.
 
You must log in or register to reply here.
Back
Top Bottom