Bob Michaels
nobody special
My thinking is that most of us are living in the past as far as ignoring the opportunities available from current digital technology. We tend to use a digital M9 exactly the same as we do an M2 or a view camera. We think in terms of creating a singular image to hang on the wall, include in a publication, or show on a computer screen. Sure the capture medium is electronic instead of film but that is no big deal. It is less significant than the development of color film or availability of pre-sensitized glass plates. We have a century old presentation mindset that ignores the opportunities from using new technology.
There are exciting new presentation opportunities from digital technology. We no longer have to think about just a singular image or series of related images that the viewer moves through. Electronic viewing gives us the ability to show paced slide shows, include short video clips, and include the photographer’s narration, music, or words from the subject. Viewing on a computer or TV is no longer required. This can now be done with a simple digital photo frame.
Some are saying that technology is making the photographic process so simple that everyone can do it. Some realize that no camera can make a good photo. That is still up to the photographer. We must learn to grab and hold the viewers attention in a modern environment so they have time to absorb our message.
There will always be a place for the classic print on the wall or image in a print publication. But if our goal is to communicate information to the viewer, we must acknowledge their changed demands. Print media is declining. Electronic media is increasing in popularity. We must adapt our presentation methods to the new market.
Now I am still shooting film, not that it matters. And I am still hanging prints on gallery walls. But I am also developing electronic multimedia presentations both for exhibits and for my website.
Your thoughts?
There are exciting new presentation opportunities from digital technology. We no longer have to think about just a singular image or series of related images that the viewer moves through. Electronic viewing gives us the ability to show paced slide shows, include short video clips, and include the photographer’s narration, music, or words from the subject. Viewing on a computer or TV is no longer required. This can now be done with a simple digital photo frame.
Some are saying that technology is making the photographic process so simple that everyone can do it. Some realize that no camera can make a good photo. That is still up to the photographer. We must learn to grab and hold the viewers attention in a modern environment so they have time to absorb our message.
There will always be a place for the classic print on the wall or image in a print publication. But if our goal is to communicate information to the viewer, we must acknowledge their changed demands. Print media is declining. Electronic media is increasing in popularity. We must adapt our presentation methods to the new market.
Now I am still shooting film, not that it matters. And I am still hanging prints on gallery walls. But I am also developing electronic multimedia presentations both for exhibits and for my website.
Your thoughts?