My thinking is that most of us are living in the past as far as ignoring the opportunities available from current digital technology. We tend to use a digital M9 exactly the same as we do an M2 or a view camera. We think in terms of creating a singular image to hang on the wall, include in a publication, or show on a computer screen. Sure the capture medium is electronic instead of film but that is no big deal. It is less significant than the development of color film or availability of pre-sensitized glass plates. We have a century old presentation mindset that ignores the opportunities from using new technology.
There are exciting new presentation opportunities from digital technology. We no longer have to think about just a singular image or series of related images that the viewer moves through. Electronic viewing gives us the ability to show paced slide shows, include short video clips, and include the photographer’s narration, music, or words from the subject. Viewing on a computer or TV is no longer required. This can now be done with a simple digital photo frame.
Some are saying that technology is making the photographic process so simple that everyone can do it. Some realize that no camera can make a good photo. That is still up to the photographer. We must learn to grab and hold the viewers attention in a modern environment so they have time to absorb our message.
There will always be a place for the classic print on the wall or image in a print publication. But if our goal is to communicate information to the viewer, we must acknowledge their changed demands. Print media is declining. Electronic media is increasing in popularity. We must adapt our presentation methods to the new market.
Now I am still shooting film, not that it matters. And I am still hanging prints on gallery walls. But I am also developing electronic multimedia presentations both for exhibits and for my website.
Your thoughts?
Well, good for you Bob. However I'd rather be the master of what I project to the world than let an imagined audience of two-second attention spanners be my guide.
I don't really understand the assertion in the first place. Technology hasn't gone Bang! from prints on the wall to video and multimedia technology. I, as I'm sure many here did, learned multimedia presentation via a bank of Kodak Carousels fading and transitioning to a soundtrack back in the 70s. Digital multimedia is arguably just a progression/refinement of that, though with increased capacity. Interestingly, though everyone where I studied had to present a multimedia piece, no-one I knew ever did it again after they were assessed. The same with various other means of displaying one's work - installations and the like. People tried them and moved on.
There is of course, constantly, a great opportunity for people to embrace technology as a means to help deliver their message or even to become the fundamental basis for their self-expression. Great - whatever floats your boat. Assess it, take what works for you and move on. But this always has been and always will be the case. It is also still, at least in my observation, the case that, by and large, a lot more people will go to look at photographs hanging on a wall in sequence than will go to virtual or real exhibitions featuring whatever the technologie du jour happens to be.
I wonder why there is almost an implicit assertion in the OP that, by doing what one enjoys, one is somehow shooting oneself in the foot. Even if we accept that there is some hypothetical global consensus amongst people that we should now lurch after technology to the virtual exclusion of all else, and I don't agree that this will necessarily happen where people are able to exercise their preference, aren't we as artists responsible, first and foremost, to be true to ourselves? If we are followers, or bandwagon jumpers, what value does our originality project? Bob, are you of all people seriously suggesting we should compromise anything, least of all our integrity as artists, for the chance of appealing to an audience that is assumed to have the attention span of a gnat?
In many ways the OP makes me think of the enthusiasm of the futurists for the machine age, when technology was seen as an end in itself and the only way forward for society to grow.
Living in the past? Or exercising choice? I feel confident in my ability to recognize technological advancement, weigh up various pros and cons as to its usefulness and attractiveness to me then, informedly, to use it or reject it as befits my needs. If I were to buy an M9 and wanted to use it as I would an M2, how am I compromising any opportunity other than some perceived opportunity I have no interest in following?
I don't think that I need to catch a boat that is sailing for a destination I have no desire to visit, regardless of what anyone else thinks or does. And if I somehow lost or surrendered or agreed to abrogate the capacity to exercise that choice, I think there would be far more to worry about than hypothetically missing hypothetical opportunities to hypothetically present work to a hypothetical audience I have no interest in.