Roger Hicks
Veteran
Dear Pitxu,Pitxu said:What nonsense!
If you don't like the gear you're reviewing and the pay is no good, maybe you should go back to writing cook-books.
Um... You're missing the point.
Before we go any further, a simple question, divided into two parts. First, what do you do/did you do for a living? Second, would you defend to the death every single aspect of how you do/did that job? If you do/did the perfect job, perfectly every time, I salute you. If you say do/did the best you can/could, I'd find your testiony easier to believe.
I request for review gear that I think might be interesting. No incentive to do the other sort.
Then, unless it's bloody awful, I review it fairly and honestly. If it's really bloody awful and I say so, the chances of finding an editor who will run the review are slender. I could run a bloody awful review on the web-site, but why bother? Why put myself to the labour of continuing to review a piece of rubbish, and then writing it up? The more so as I would immediately get a load of mail from people who had bought it and called me an idiot, a liar, etc., to say nothing of the manufacturers or their PR outfit.
How else do you think reviews work? Take a look at the old Which Magazine or Consumer Reports for examples of so-called unbiased reviews. Pseudo-objective tests are carried out by professional testers, not people who actually use the product. This was how the Austin Gypsy was found to be a better buy than a Land Rover, and how (as I recall) Pentax came out as the top SLR, trouncing Nikon and Canon. Both reviews are from decades ago, I hasten to add: I've not bothered to read either magazine since.
If you can't read between the lines; if you don't have some knowledge of the reviewer's preferences and prejudices; then there's no point whatsoever in reading any reviews.
The manufacturers' brochures will give you the raw specifications, usually accurately. If you're satisfied with that, fine. Otherwise, you may find reviews useful. If you don't; well, as I said earlier, you might be surprised at how popular they are with many readers. To say 'no-one reads reviews' is on a par with saying 'no-one needs fast lenses' or 'no-one needs ultrawides,' etc., when the true meaning is 'I don't read reviews or use fast lenses or ultrawides, so nobody is interested.'
Cheers,
Roger