Might be better if Apple invested in Leica rather than Panasonic. Small change for Apple, and their UI and design skills are up there. Then Apple could have a finger in both ends of the market, consumer and prestige. For the exceptionally well heeled, a boutique shop release of the
Ives-Newson M; for Leica enthusiasts, an M that incorporates Apple's strengths in connectivity, user interface and app store updates that makes it a preferred choice for the current generation who want more than an iPhone, while retaining manual controls and full compatibility for traditional users.