Conspicuous Consumption
I know that I have a certain tendency to make long posts, but I just think that I should better explain my point of view. You can always skip to the next post...
Around 1987 I applied for a job as photographer at the Institut of Art History of the University of Heidelberg (Kunsthistorisches Institut). I still was driving cabs at night. Some other 36 people were also applying for the job. They came from all over Germany, lots of them with a
Meisterbrief. I was there Friday afternoon, Monday morning I had the job. The weekend I had spent developing the two 120 b&w rolls I had to make of a bronze bust, and the prints of it. Photographing this dark shining bust was the practical test everybody needed to do, besides showing a portfolio, etc. So much for the introduction.
When I started working there, beeing already a Leitz/Leica user, I
was very pleased to see that the studio in the institut was filled with lots of Leitz equipment: two Reprovits (the "good" ones, not the simple copy stands, each with a Leica MDa and Focotar lens, then a couple of other Leica cameras (I remember a nice IIIG kit with some lenses), etc., etc. In our darkrooms we had a Focomat Ic and a Focomat IIc (I really loved it), and a Durst Laborator for 4x5". As I said before, personaly I was using Leitz cameras too, so was the other photogapher at the institut. She also had her own Leica equipment.
Once a year, a technician would drive from Wetzlar and would check our enlargers, etc.
So as a Leica user, you fellt that you were dealing with a company commited to serve professionals, making equipment for professionals. You were proud of using the best 35mm stuff, period!
Sadly, I see nowadays a much shorter Leica catalog. Where are those specialized pieces of gear? Where is the possibility of doing professional macro photography, long lenses photography (no, I don't think that Leica R is up to the competition, but that is another thema), enlarging, etc., etc. For sure market niches, but in my opinion important ones. There are still lots of instituts in the world, lots of police departments, lots of peace and army forces, criminal investigation, etc., etc. Where do they buy their stuff? Hardly still by Leica...
That's why I find it ridiculous that they come up with such a cameo of a product, that has nothing to do with the
real things they once did.
Let me explain a little more:if I had seen them advertising the possibility of buying a green NO-limited-edition M camera together with the introduction of a new Visoflex and, say a new 560mm Telyt for nature photographers, or something other, I surely would cry out loud "Hurra! Congratulations Leica, that's the way to go!". But a green M and a shining chrome exclusive 28mm? Oh c'mon, don't joke with me! For the lions, like somebody else very well posted?
Niche markets? For sure, but behind those niche markets maybe you sell something else, one more camera, one more lens. And you build up your reputation! Seeing the clients go somewhere else to buy those things, surely doesn't help either.
Kienzle Phototechnik (who makes a similar Focomat II enlarger), is happily selling those enlargers that Leica doesn't sell no more to all those institutions and photographers out there that still need / want one.
Although not mandatory to my choice of equipment, sure it did influence me on my choice to see that people like Bill Pierce, Robert Frank, H.C.-Bresson, Josef Koudelka, Bruce Davidson, etc., were using Leica stuff.
For sure I don't give a damm if the princess of dreamland uses one! The same goes for a Hollywood star, or pop star, or whatever star might shine in the glamour world.
Please, don't understand me wrong when I say that I don't like to see Leica transformed in a fashion company. I don't have nothing against fashion, I just don't think that Leica should fit in.
I even like very much some fashion photography: Jeanloup Sieff (a phantastic photographer who did some great work using Leicas for instance), and some others I do very much like the work, people like Patrick Demarchelier, Peter Lindbergh or Albert Watson, etc.
But can somebody explain to me how they could make a Leica Manual these days, like the one where Mr. Pierce wrote so many chapters? Would Bill have to write about the Leica
à la carte program?
Let me say it loud: this thing of
Leica à la carte kotz mich an!
The german speaking people will understand very well what I say, as well as the
Herren in Leica management...
Now allow me one more side note, somehow still related with this topic:
A short time after I started my job at the Art History Institut, I had an exhibition at the Leica Galerie in Wetzlar. One month long. Than they called me and asked if I could let the photographs stay one more month. They wanted to put them on the walls of their new plant in Solms. That's how I new that they were going to open a new plant. And my photos were the ones on the wall! By Leica! As you can imagine, I was very happy to say yes...
On the occasion, the factory one Saturday made
Tag der öffene
Tür (a day were the public can visit theinstallation). So I drove with a friend to Solms to see my photographs hanging on the wall and taking the chance to visit the plant. It was a very nice day, with
bier und wurst, lots of baloons with Leica logo, happy faces everywhere, and a very interesting visit to a brand new shining plant. One of this days I will try to kick my lazyness and copy the images of the exhibition and post them in my blog, in case somebody wishes to see. The thema was
Iberia with b/w photographs of Portugal and Spain.
I drove back home very happy for my personal "(little) success", but also firm believing that Leica, after all the difficulties (remember, some years earlier they wanted to stop M production!), was finally on the right track. Modernizing with "body and soul".
Selling to fashion gimmicks doesn't seem to me to be the right track for a company with such a respectable heritage.
Hey, but that is ME.
Rui