I don't have a solution. I would love to show my photography online but I see too much of this attitude. Would anyone think it's okay to walk into a gallery and take a photograph off the wall and use it to advertise a product? Of course not. But the prevailing attitude is that as long as it's on the internet it's there for the taking...for free.
Why not post small images online instead of nothing at all? Or post thumbnails and link to slightly bigger watermarked images, just like almost every stock library out there? No person or company of any worth (i.e. one who would actually pay you for photography) is going to use a 400 pixel wide image to advertise their product.
One of the most ridiculous things about 'image theft' is the way people argue they have 'lost' a thousand sales because their image was used elsewhere a thousand times. The fact is, most of the time they will have
lost absolutely nothing, as they wouldn't have made a single sale from any of the people who have used their image. Does that mean it's okay to just take someone's work and claim it as your own? No. Does it make it okay to use any image for any purpose you fancy? No. But it's also not okay to sue someone for thousands of pounds in
damages just because they used one image inappropriately and removed it straight away when it was pointed out it was copyrighted work. Why not simply notify them and offer them a sensible price to use the image? Or if it's a site with a lot of traffic, offer it for free with a photo credit and link back to your own web site? Why is the first response always the take down notice, lawyer and p*ssed off attitude? How about being flattered that your image was chosen from the billions available? How about seeing it as a great opportunity to work with that company and source more images for them?
In my opinion, many 'artists' (not all by any means) are shooting themselves in the foot by desperately trying to stop their images being disseminated online, when, if they put a little bit more thought and work into it, they could benefit enormously from what they currently consider to be 'theft'.
Look at someone like Johnny Patience (
http://www.johnnypatience.com). He posts hundreds of his photos online in low to medium quality. He seems to be getting plenty of work and I've never heard him stressing and moaning about image theft.