That's the point. Images of my old iPhone 4 only look good on the small display. When I load the images to a device with a bigger screen it just looks awful.
Agree. I used Hipstamatic and Oggl a lot until I realised how badly the images suck on anything larger than an iPhone screen. The way those apps massacre the photos when filters are applied is just appalling. Then again, they may be used for small prints and quite well, too. These days I've moved on to using the ordinary camera app (combined with MPro for TIFF b/w photography). Then I edit them in Photoforge2 which gives me better control of the results than Hipstamatic or Oggl did.
Nevertheless, though iPhones can be used for photography - and really well as several examples show, for instance
Damon Winter's images from Afghanistan shot with Hipstamatic on an iPhone (
here's his own account on the choice of photographic tool) - Instagram, Oggl and similar image sharing apps are not really about photography at all (imho). It's about:
- being able to share,
- being able to follow, and
- getting "likes".
Essentially, three aspects of human ego. People choose to post their lifestyle, be it of themselves or of their cat, and followers (this terrible word; whoever wanted to be a "follower"?) follow those whose streams are interesting or fulfil some purpose in the followers' lives. But fundamentally, the community aspect of these image sharing apps - and of other similar sharing functions in Facebook and Google+ etc - is about being noticed and accumulating as many likes as possible. Oh, and staying in touch with friends - real or (most likely, at best) acquaintances. I'm sure there are psychologists out there who can explain this better than I, but this is how it seems to me.
Back to Holland's article, I found it a thought-provoking comparison. I did miss, though, more on the FM2's performance. I think it did extremely well. I accept that for most professional photographers film is too time-consuming and cumbersome. But it can certainly hold its own in many situations.
Anyway, when all is said and done, I do agree with what's in one caption on the last page of the article: "The ingredients for photos come from inside you."
Philip