I decided to pull the trigger on this yesterday and became a backer. Kind of unusual for me since I normally build stuff like this myself, but I thought this device had a very nice feature set including a great display and surprisingly clean and functional packaging for the price. Given the amount of effort it would have taken for me to duplicate this I felt it was a good value (early bird special was $99 + $10 shipping for basic kit).
As for the features, I especially like the graphical display of the waveform as I think it adds confidence to the measurement in a way that simply looking at a number doesn't. This could prove very helpful for example in troubleshooting subtle mechanical problems with the shutter. The calibration check feature should build confidence too.
The stand-alone operation (i.e., not needing to hook up a computer, scope, or to do any additional processing) is a great convenience. So too is being able to quickly generate max, min, and average values and to display all the measurements at once. These features encourage collecting multiple measurements which I think is valuable for getting a sense of how repeatable the shutter speeds actually are (sometimes not very!).
One feature that I suspect others might not think is a big deal is the real-time display of the intensity level. Keeping a detector out of saturation is in my opinion an often overlooked requirement for accurate shutter speed measurement, and I think the way he has implemented the level indicator here should make this an easy check. Finally, I really appreciate that (according to his website) you're not tied to the supplied light source but can use pretty much any light source of your own design.
... at present the Kickstarter is about two backers away from meeting its goal.