Another thread shot to hell by the introduction of the FID arguments.
Anyway, everyone seems to have overlooked a few things:
1. "The planned KV100 is, at the moment, at the development stages and once released will be
aimed at educational institutes who specialise in traditional photography.' "
So everyone who is frothing at what a stupid marketing company Kodak is, let that sink in a bit ... it's costing them relatively little and the risk is low. On the upside there's some brand-awareness benefit.
2. The announcement was made by a Vivitar official; there's nothing in the press section on the Kodak US site, and a search on "Vivitar" at both the US and UK turned up nothing about this. So this isn't exactly a key, strategic initiative for Kodak. But it does seem to bring out the RFF marketing guru squad!
3. The one Kodak quote in the article is from the GM of the Film Capture division, though I don't know if that's the corporate dude here in Rochester or a counterpart in the UK. Whatever, he's in Mary Jane Hellyer's world, and she's no dummy. So

to the usual Kodak bashers!