Fuji film price hike in the offing

[css9450]

Japan appears prepare to resume commercial whaling in 2019 ...

Its probably due to the ongoing film resurgence....

 

[jsrockit]

I wonder what that super special raw material(s) is. It forced Fuji to triple the price of films in recent years while Instax has remained unaffected.

Demand is the special raw material... 😱 (sorry, could not resist).

 

[dourbalistar]

Demand is the special raw material... 😱 (sorry, could not resist).

The special raw material is the bones of dead, curmudgeonly film photographers... 😀

 

[bhop73]

I wonder at what price point film aficionados will lose their enthusiasm. I am only shooting black and white film and the prices still seem reasonable.

For me, the price point is maybe $10-12 per roll... but that'd be if that's the cheapest.. like if Superia and Kodak Gold were that price, then i'd probably give up on film, or at least shoot a lot less. I don't really see the cheap stuff getting that expensive though. I currently stick with Portra 400 and Tri-X and it's been pretty reasonable.

 

[dourbalistar]

Maybe Fujifilm is just.... baleen the film market. 😉

 

[dourbalistar]

Or maybe the are fishing to come Acros a Superia raw material...

 

[dourbalistar]

Makes no Sensia to me, but I'm just trying to keep it Reala...

 

[dourbalistar]

It's a shame, but that's just the Natura order of things...

 

[dourbalistar]

Hopefully it's not Eterna for the worse...

 

[Faintandfuzzy]

Kodak and Ilford have been seeing constant film growth for over half a decade....who knows if Fuji has been in on that. I see no reason why not. That said, maybe Fuji feel that 5%-6% year over year volume growth in film still isnt worth it.

 

[Ko.Fe.]

I wonder at what price point film aficionados will lose their enthusiasm. I am only shooting black and white film and the prices still seem reasonable.

It only depends on the average income.

Five bucks per 24 of c-41. Is my income limit.
I need ten rolls maximum per year, for kids practice.

Bw, once it is over 70$ per bulk, I will quit.
Well, one bulk per year, if kids are still interested.

I already struggle to buy paper. Once old stock which was given to me is over, I'll switch to liquid light emulsion. I like how trashy it looks🙂

 

[bhop73]

Kodak and Ilford have been seeing constant film growth for over half a decade....who knows if Fuji has been in on that. I see no reason why not. That said, maybe Fuji feel that 5%-6% year over year volume growth in film still isnt worth it.

I think Fuji just sees more profitability with their digital camera business, which Kodak and Ilford don't have.

 

[Faintandfuzzy]

I think Fuji just sees more profitability with their digital camera business, which Kodak and Ilford don't have.

Their Instax profits dwarf their digital business.

 

[Huss]

Their Instax profits dwarf their digital business.

Yep in their Imaging Solutions division, Instax film profits absolutely dwarfs everything else.
So why is Fuji only raising prices on regular film? Because they know that Instax is used by people to have fun, goof around. They will lose interest in a hurry if prices of Instax are raised. But 'real' film is used by die-hards, artists, the faithful. Who will stick with it no matter what because it is film. So Fuji gouges them, cuz what are they (we) going to do? Go to digital?...

 

[bhop73]

Their Instax profits dwarf their digital business.

Interesting, I wasn't aware, but I guess that would make some sense. People love that it's the instant photos like digital, but in a film form, for the nostalgia/novelty feels.

 

[Archiver]

Hopefully it's not Eterna for the worse...

Stop trying to Provia yourself, you just end up sounding full of Kodak. If I have to pay XTRA for film, so be it. I'd post some more personal film photos, but I don't want to aDox myself.

 

[dourbalistar]

Stop trying to Provia yourself, you just end up sounding full of Kodak. If I have to pay XTRA for film, so be it. I'd post some more personal film photos, but I don't want to aDox myself.

Archiver, I agree, this is no laughing matter. We can Ilford to lose any more emulsions. We have already been Delta blow with all the Fujifilm discontinuations.

 

[Rob-F]

Maybe they will announce that the March sales were so good, they don't need to raise the price.

 

[CharlesDAMorgan]

Archiver, I agree, this is no laughing matter. We can Ilford to lose any more emulsions. We have already been Delta blow with all the Fujifilm discontinuations.

Aargh.......

 

[Ted Striker]

Maybe they will announce that the March sales were so good, they don't need to raise the price.

Dream on. We are witnessing, in slow motion, Fujifilm's exiting from traditional non instant film. They are stuck in a loop. Raise prices due to low demand, then demand drops off more because prices are so high. Then discontinue films because demand is low, raise prices again, and on and on and on....