Fuji film price hike in the offing

(In an old school rap style)

I am the Alpa, the Omega, the KONIg of Mount Fuji.
The Top con of the hill there is none higher, your favorite films I will retire.
Buy in bulk, roll your own cans. Put it in the freezer or it will expire.

Reala, Acros and Natura are in the past. Provia, Velvia and Superia have no futcha.

1-3-5 and 4x5, 8x10 and 1 hundred and 10.
Negative, Infrared and Reverse, all carried by a hearse.
What about 120, honey?
None to be had for any money.

You might want to study coatin glass, just to try to save your a**.
Jus remember that glass dont bend when your try to fit it in your M.

Now heres something you can be sure a - Instax smacks your Pentax, your Nikon, your Canon and so on and so on.




Sent from my iPhone using Tapatalk
 
brbo said:
Yeah, I know. Sad thing watching people that don't know when to stop...

Even sadder when watching something you enjoy immensely (Fuji film) being stopped.
Click to expand...

brbo, I apologize if I offended you, but you don't have to Gitzo mad. Isn't it bad enough that Fujifilm is discontinuing films we love? We're just trying to have a little fun here before they turn out the Leitz.
 
michaelwj said:
Fujifilm is a huge company, imaging (film and digital) account for 16% of this revenue. Of this, 33% is digital (5% of total) and film is the remaining 67% (11% of the total). Most of that film is instax (and instax cameras), it doesn’t leave much space for traditional film. In fact they don’t even mention film in their financial documents. I doubt they’ve made any for ages, and are just increasing the price as it runs out. Based on all that, they’re not a viable solution for traditional film.

https://www.fujifilmholdings.com/en/investors/guidance/index.html
https://www.fujifilmholdings.com/en/pdf/investors/finance/materials/ff_2018q4_001.pdf
Click to expand...

The last estimate that was possible to make (based on Fuji figures from 2011 and 2016) indicated that traditional colour film represented 8% of Imaging Solutions revenue or less than 1% of total company revenue - approximately 230 million USD. It is probably much less now, and based on Kodak's figures for traditional film, the actual profit after investment, maintenance, salaries, employee benefits, taxes etc. is up to 10x lower. I don't believe they have stopped producing film as this would put a significant number of employees out of work, but that they have been overproducing film for years on their existing machines. Kodak now runs a much smaller line, similar to the size that was used for testing and research purposes I believe.

They obviously intend to retire the film products soon - their current management plan runs until 2021 and film is no longer listed as a principal product. Within this same time, they want to increase return-on-equity (to shareholders) of new thin-film products by at least 30%. I'd guess that until 2019-2021 is enough time to retrain employees, and retire the old machinery while coordinating the re-fitout of the old factories to produce new products. And, if the retirement of Pack Film and Fuji Frontier scanners is anything to go by, they will simply have the old machines recycled for scrap-metal rather than selling them to anyone else. :bang:

Since the corporate restructure, I wouldn't be surprised if the Color Film division actually no longer exists as an entity.
$230m is close to Kodak's 2016 figures for Consumer and Film, however their Consumer and Film segment is comprised of three lines of business: Industrial Film and Chemicals, Motion Picture and Consumer Products (which includes Consumer Inkjet Solutions). After expenses and tax, earnings was only $26m... and their photographic film is actually organised under the Industrial Film and Chemicals division. For an idea, the amount of Motion Picture Film ordered that year was only worth $3m, and another $2m in 2017. Just due the prior year (2016-2015), photographic film revenue dropped $20m largely due to declining demand for film products. Therefore we can estimate that Fujifilm's total Color Film revenue now must be somewhere around the $50-100m mark annually.
Keep in mind that raw material prices for film production (and even crude oil for imports/exports) are mostly cheaper than what they were 5 years ago, except gelatine, which I could not find market rates for, but there was a global undersupply several years ago due to widening applications\demand. The main cost increases associated with film are due to lowering the volume of production. Therefore, if Fuji is only again reducing output, then that would explain how they are able to competitively price their film lower or equal to Kodak.

The people suggesting that Fujifilm have not manufactured film in years and are simply pulling from cold-storage have not done any research, and fail to recognise the long expiry dates on their current film and the reality of the market that despite the low profitability, it is still profitable for them - probably much more so than Kodak whom expends funds on research and development of new products and intense marketing and services support for the motion picture film and consumer customers, and whom often has to organise revenue holistically to support other segments of their business. It costs Fujifilm very little to continue producing film, independently to the rest of their business - until you consider their view that the cost comes in unused potential equity (as opposed to real expenditure).
 
It's basic economics.

Film usage is actually on the rise. Film is in limited production with limited supply. So what happens when demand outpaces supply? Prices go up! The same thing is happening with film cameras.

Fujifilm’s "popular" Instax instant films are not affected because they can't give it away!
 
BillBlackwell said:
It's basic economics. Film usage is actually on the rise. Film is in limited production with limited supply. So what happens when demand outpaces supply? Prices go up! The same thing is happening with film cameras.
Click to expand...
So it has nothing to do with the cost of production and the loss of economies of scale? Somehow I doubt that Fuji's recent 30% price increase arises from scarcity of supply. You can order Fuji film all day, every day from B&H. And B&H often runs specials on short dated inventory of Fuji film they haven't been able to sell.
 
BillBlackwell said:
It's basic economics.

Film usage is actually on the rise. Film is in limited production with limited supply. So what happens when demand outpaces supply? Prices go up! The same thing is happening with film cameras.

Fujifilm’s "popular" Instax instant films are not affected because they can't give it away!
Click to expand...

Wrong. The facts are clearly against what you suggest.

Fujifilm discontinues films. That shows there is no demand.

Prices rise because they are trying to squeeze the last drops of revenue from this ending source (to them, since they are exiting film).
 
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