Well, it is open for interpretation. Why would a guy that doesn`t work for Fuji have this photo? Why would Fuji release this photo? Perhaps it was just a figure of speech?
To Fuji, if they are truly getting out of this business, don`t you think they have more important things to work on than proving this to the internet?
Ko.Fe.
Lenses 35/21 Gears 46/20
Sorry, I'm not following your logic. What Fuji as business has to do with it?
Everyone who has access to Fuji could take picture of giant freezer or ripped out coaters and make it available. While remaining anonymous.
I think you are assuming that those people care to show to the world. It probably is just a job to many of the people who work there. I`m with you on one thing though... I don`t think the guy in NYC knows much. He`s probably going with word of mouth info.
ptpdprinter
Veteran
Fujifilm films (other than Instax) readily available in the US appear to be limited to the following:
Fujichrome Velvia 50
Fujichrome Velvia 100
Fujichrome Provia 100F
Fujicolor 200
Fujicolor Pro 400H
Fujicolor Superia X-TRA 400
Fuji used to make a lot of other films. I am not aware of any pictures of their discontinuation so maybe all of those old films are really still in production too.
Fujichrome Velvia 50
Fujichrome Velvia 100
Fujichrome Provia 100F
Fujicolor 200
Fujicolor Pro 400H
Fujicolor Superia X-TRA 400
Fuji used to make a lot of other films. I am not aware of any pictures of their discontinuation so maybe all of those old films are really still in production too.
Ko.Fe.
Lenses 35/21 Gears 46/20
If they are willing to tell the world according to rumor in OP, why couldn't they care to show?
Then Rogers Cable rebuild their broadcasting rooms and only one rack left with equipment I helped to install and was looking after for years, I took picture of it.
They might not have the photo?
Corran
Well-known
First reply is all that was needed.
tunalegs
Pretended Artist
Anybody have a clue why Fuji would want to hide discontinuation of film? Wouldn't saying "this is the last we have" be a good way to get it all out the door?
Remember when Holga cameras were "discontinued" and the manufacturer claimed they threw away all the tooling? Then a year later, magically, the tooling was "discovered" and new cameras were made?
Remember when Holga cameras were "discontinued" and the manufacturer claimed they threw away all the tooling? Then a year later, magically, the tooling was "discovered" and new cameras were made?
littleearth
Well-known
At WPPI Fuji North America said they sold more 400H in 2018 than the year before. They are still producing film, for how long I don't know.
jbharrill1
Established
boyyyyyyyyy, you sure opened up a can of worms.
"Pics or it didn't happen!!!"! Actually I guess I should say "Pics or it isn't going to be happening!!!!'
"Pics or it didn't happen!!!"! Actually I guess I should say "Pics or it isn't going to be happening!!!!'
ptpdprinter
Veteran
Funny they should single out 400H. It's their least expensive film at $2.99/roll.
Moto-Uno
Moto-Uno
^ You're definitely not referencing Canada with that pricing , Peter
, Peter
Prest_400
Multiformat
They rationalised the lines, if it still makes sense to do occasional runs of still film they will keep on doing it then.
Pro 400H is the film they talk about, it's all the rage in wedding and editorial and if you follow one of the labs that cater to that market (there is another thread around here about it and I mention) 400H is a staple. Airy and pastel colors shot below box speed.
You got mixed up with Superia (Xtra) 400. In the US is very cheap in its 4x36exp multipack, but in EU not really. Interesting distribution difference.
Pro 400H is the film they talk about, it's all the rage in wedding and editorial and if you follow one of the labs that cater to that market (there is another thread around here about it and I mention) 400H is a staple. Airy and pastel colors shot below box speed.
ptpdprinter
Veteran
Pricing in Canada is unbelievable. Must be a real damper on the film renaissance.^ You're definitely not referencing Canada with that pricing
Ted Striker
Well-known
30% price increase in all Fuji films tomorrow. Order yours today.
traveler_101
American abroad
I would interpret this as follows: the sooner the big firms get out the more likely smaller sustainable firms can take over. I see the point here given the limited size of the film market.
As I recall, sales have increased from 20 million rolls in 2009 to 26 million today. But in 1999 900 million rolls sold. One argument is that the large scale firms have equipment and facilities completely out of scale with current and future demand. Returns are not sufficient to invest in new equipment, facilities and training for new employees and so sooner or later they will drop out of film production. I see this as a plausible argument, but Kodak and Fuji and Foma are inn fact still making film and there are some who argue that industrial uses of film will come to the rescue. We shall see.
aizan
Veteran
Considering the volume that their equipment was designed to produce, I would not be surprised in the slightest if Fuji made a lot of film then put it into deep freeze. Make a lot, put it in the freezer, sell it off at today's slower pace, then make more when you run low on stock. I'll panic when they announce that they aren't going to make any more.
Ted Striker
Well-known
E6 film hardly sells today. B & H has both expired Provia and Velvia for sale. Fuji's going to need some BIG freezers to keep this stuff fresh.
Dan
Let's Sway
This come-back is a bullseye!
Faintandfuzzy
Well-known
Where is Pro 400H $2.99 a roll?