Look at everyone getting all excited - including me. If you read the Fuji propaganda, they're tauting their "extensive market analysis" and how they "listened to the market..." LOL. Alls everyone wanted was a reasonable size, a decent fast lens, viewfinder, and some dials for the important stuff instead of a menu system. Blogs have been screaming for something like this for a decade. Is it really all that hard to figure out? - the only downside to this thing might be a slow contrast autofocus but I don't see that happening with a semi-wide fixed lens.
EDIT: Cost guess? I say $990 if only to keep it under a grand to compete with the EVLS and 4/3'rds cameras.