You have to understand that outside of the US, UK, and Japanese market, the XE3 and XT20 are still very expensive cameras. All camera gear in Chile is 30% more expensive than the US and the average person doesn't make as much money working. This is where a camera like this would do well. XA3 is already upgraded... and the XM series... who cares?
Another thing is that some people like the bayer sensor... so this could be a XT with a cheap body, EVF, and a bayer sensor. I think this could be useful to those of us that already own Fuji lenses or those that hate the Xtrans.