Pardon me, I'm not speaking of you personally of course.
But I'd like to offer a different view on this prideful notion when it comes to making your own photo book.
First of all, making a *good* photo-book is *not easy*. It takes a while to gather the materials, and then even longer when you start editing it. If you add words or thoughts or essays, double the total time (or more).
Even when you are close to finishing, the numerous small tweaks that you would be tempted to do is never-ending. Small layout changes here, replacing the words there, coming up with a better version of a certain photo, etc.
If you persisted through *all* that, wouldn't it be justified to feel a sense of pride of what you have accomplished? And if that sense of "pride" (the good kind, not the nasty one) is what you projected through the final book, it *will* make a marvellous gift for anyone you care enough to give it to.
So my point is, don't think that making a photobook is easy or pretentious. If done correctly, it will push your limits, and at the end of it, you'd be a better editor than before. And that can only means improvement in your photography.
Just my view on this.