Not just digital
Not just digital
I don't think it was just or even mostly digital that hurt the Hassy sales as much as competition from Mamiya. Maybe 10 years ago a 'Blad was the pro's choice, but now a days most pros I know in advertising, fashion and editorial either use the RZ or 645 (mostly fashion guys for this) While I love the square format, it's not really ideal for magazine and catalog work, more than once I've heard people call 6x7 the "ideal format"
So I would say Hasselblad's market share has been dropping for years, their digital camera on the other hand hit the ground running, so I'm sure they figured best to go with what is selling now, progress I suppose 🙄
Anyway, the used market is full of Blads and I plan on getting a 500c/m in the near future myself, not too worried about them not making anymore, the ones that are out there will be around for a long while.