The way I read it, there was a summary type line in there for the NEX-7: "This set of curves shows that, for the shadow SNR, there’s no point in turning up the ISO setting over the native value of 100; you’ll get slightly better results adding Exposure in Lightroom."
Then in a later post (Higher on the screen), it looks like he believes that if you can't get a good (Expose to the Right) exposure out of ISO-100, it would be okay to increase ISO up until ISO-800. After that, fixing exposure in LR is about the same or better than bumping the ISO. Only go above ISO-800 if the image is so dark that you'd be correcting the exposure above ISO-3200.